2022 COLOR OF THE YEAR hello beetroot

UPROOT THE ORDINARY

An Artisan® Series Stand Mixer in Beetroot.
BEETROOT
ARTISAN® SERIES STAND MIXER
Customizable with engravings, bowls and more – available in over 40 colors.
An Artisan® Series Stand Mixer in Beetroot.

RICH, MAGENTA – WITH A LUSH SATIN FINISH – BEETROOT WAS MADE TO STAND OUT.

It turns heads and helps us see the ordinary through a new lens. Uproot the familiar, ignite the spark of creativity in the kitchen and beyond. Get inspired by the vibrant possibilities of Beetroot.

Beetroot is a boundaryless color that encapsulates a multitude of feelings.
A K400 Variable Speed Blender in Beetroot.
BEETROOT
K400 VARIABLE SPEED BLENDER
Features a 3-part system that easily blends the toughest ingredients.
A K400 Variable Speed Blender in Beetroot.

VIBRANT

Beetroot is brimming with good vibes – it’s a bold exclamation point in the kitchen, celebrating the joy of originality and self-expression.

ENERGIZING

Beetroot signals that a shift in perspective and splash of color can spark creativity and exploration, inspiring unexpected twists to the familiar.

UPLIFTING

Bold and optimistic, Beetroot is radiating with positivity and playfulness – igniting the desire to explore, experiment and expand.

COLOR INSPIRATION CREATE A NEW MOOD THROUGH COLOR

Are you looking to create a space that whispers soothingly to you, or one that boldly says “bring it”? We consulted with Jessica McConnell, Director of Advanced Design at Whirlpool Corporation, to discover how Beetroot can be the focal point of a variety of color palettes to help express the way you want to feel when you’re creating in the kitchen.

Beetroot tortellini.
An Artisan® Series Stand Mixer in Beetroot.
BEETROOT
ARTISAN® SERIES STAND MIXER
Customizable with engravings, bowls and more – available in over 40 colors.
A Pasta Sheet Roller.
PASTA SHEET ROLLER ATTACHMENT
Enjoy uniform pasta for papparadelle, fettucine, ravioli and more.
An Artisan® Series Stand Mixer in Beetroot making pasta.
A Cordless 5 Cup Food Chopper in Blue Velvet.
BLUE VELVET
CORDLESS 5 CUP FOOD CHOPPER
Delivers all the power you expect, without the cord – in 7 curated colors.
A Cordless 5 Cup Food Chopper in Blue Velvet.
A goddess smoothie bowl.
Shelves featuring bowls of different sizes and colors.
A K400 Variable Speed Blender in Beetroot.
BEETROOT
K400 VARIABLE SPEED BLENDER
Features a 3-part system that easily blends the toughest ingredients.
A K400 Variable Speed Blender in Beetroot.
A beetroot colored wall.
Beetroots and other ingredients resting on a kitchen counter.
An Artisan® Series Stand Mixer in Beetroot.
BEETROOT
ARTISAN® SERIES STAND MIXER
Customizable with engravings, bowls and more – available in over 40 colors.
An Artisan® Series Stand Mixer in Beetroot.
An Espresso Machine & Automatic Milk Frother in Matte Black.
BLACK MATTE
ESPRESSO MACHINE & AUTOMATIC MILK FROTHER
Enjoy espresso, lattes and cappuccinos just the way you like.
An Espresso Machine & Automatic Milk Frother.
A sliced beetroot dish.
A K400 Variable Speed Blender in Beetroot.
BEETROOT
K400 VARIABLE SPEED BLENDER
Features a 3-part system that easily blends the toughest ingredients.
A K400 Variable Speed Blender in Beetroot.
A person making Beetroot pasta with pesto sauce.
A dish of beet green Pkhali.
Colorful textiles.
An Artisan® Series Stand Mixer in Beetroot.
BEETROOT
ARTISAN® SERIES STAND MIXER
Customizable with engravings, bowls and more – available in over 40 colors.
An Artisan® Series Stand Mixer in Beetroot.
A Variable Speed Corded Hand Blender in Pistachio.
PISTACHIO
VARIABLE SPEED CORDED HAND BLENDER
Blends everything from smoothies to milkshakes, soups, sauces, and more.
A Variable Speed Corded Hand Blender.
A variety of copper and purple dishes.
A dining room table featuring ornate flowers.
Two small smoothie bowls.
An Artisan® Series Stand Mixer in Beetroot.
BEETROOT
ARTISAN® SERIES STAND MIXER
Customizable with engravings, bowls and more – available in over 40 colors.
An Artisan® Series Stand Mixer in Beetroot.
An elegent magenta couch.
Chilaquiles with beetroot salsa.
A K400 Variable Speed Blender in Beetroot.
BEETROOT
K400 VARIABLE SPEED BLENDER
Features a 3-part system that easily blends the toughest ingredients.
A K400 Variable Speed Blender in Beetroot.
A K400 Variable Speed Blender in Beetroot.
BEETROOT
K400 VARIABLE SPEED BLENDER
Features a 3-part system that easily blends the toughest ingredients.
A bowl of beetroot hummus.
Small bowls filled with a variety of spices.
A 24" Beverage Center with Glass Door and Wood-Front Racks in Stainless Steel.
STAINLESS STEEL
24" BEVERAGE CENTER WITH GLASS DOOR AND WOOD-FRONT RACKS
Holds 14 wine bottles with room for food and drinks on the full-width shelves.
A 24" Undercounter Refrigerator with Glass Door in Stainless Steel.
STAINLESS STEEL
24" UNDERCOUNTER REFRIGERATOR WITH GLASS DOOR
Plenty of room to store party essentials on glass shelves.
Undercounter refrigeration.
A beetroot burger.
A modern kitchen.
A plate of beetroot spaghetti.
A variety of colorful bowls.
An Artisan® Series Stand Mixer in Beetroot.
BEETROOT
ARTISAN® SERIES STAND MIXER
Customizable with engravings, bowls and more – available in over 40 colors.
An Artisan® Series Stand Mixer in Beetroot.
A Semi-Automatic Espresso Machine and Automatic Milk Frother Attachment in Milkshake.
MILKSHAKE
ESPRESSO MACHINE & AUTOMATIC MILK FROTHER
Enjoy espresso, lattes and cappuccinos just the way you like.
A Semi-Automatic Espresso Machine and Automatic Milk Frother Attachment.
A professional headshot of Jessica McConnell.

products MAKE A SPLASH ACROSS THE COUNTERTOP

Beetroot hummus.
A K400 Variable Speed Blender in Beetroot.

K400 VARIABLE SPEED BLENDER

Create smooth, delicious results with a blender designed to tackle the toughest ingredients.
A bowl of beetroot tortellini.
An Artisan® Series Stand Mixer in Beetroot.

ARTISAN®SERIES STAND MIXER

An iconic design with endless possibilities, created to inspire something new in everything you make.

MAKE EVERYDAY MORE VIBRANT

INSPIRATION FROM THE DESIGNERS WHO BROUGHT YOU BEETROOT

A 5 Quart Speckled Stone Ceramic Bowl.

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5 quart speckled stone ceramic bowl
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A K400 Variable Speed Blender in Dried Rose.

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K400 Variable Speed Blender in Dried Rose
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A Burr Coffee Grinder in Milkshake.

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Burr Coffee Grinder in Milkshake
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A 3.5 Cup Food Chopper in Matte Fog Blue.

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3.5 Cup Food Chopper in Matte Fog Blue
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A 5 Quart White Gardenia Ceramic Bowl.

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5 Quart White Gardenia Ceramic Bowl
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A 7 Cup Food Processor in Matte Black.

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7 Cup Food Processor in Matte Black
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A K400 Variable Speed Blender in Kyoto Glow.

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K400 Variable Speed Blender in Kyoto Glow
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MAKE A STATEMENT

ADD A POP OF ENERGIZING COLOR

DISCOVER THE POSSIBILITIES

FRESH PERSPECTIVES ON A BEAUTIFUL ROOT

A person cutting into a beetroot.

KITCHENAID STORIES

MEET BEETROOT

 

Get a behind the scenes look at what went into the selection of the 2022 Color of the Year from the global design team lead’s own perspective.
Beetroots and other ingredients on a table.

A PINCH OF HELP

9 WAYS TO MAKE EVERY DAY MORE VIBRANT WITH BEETROOT

Discover a variety of ways to make beets the surprising star of the plate as well as other unexpected uses of this vibrant ingredient.
Double chocolate beet cake.

YUMMLY

DOUBLE CHOCOLATE BEET CAKE

GET RECIPE
Veggie pizza.

YUMMLY

VIBRANT VEGGIE PIZZA

GET RECIPE
Beetroot tortellini

YUMMLY

FRESH BEETROOT TORTELLINI

GET RECIPE
Chilaquiles with beetroot salsa.

YUMMLY

CHILAQUILES WITH SPICY BEETROOT SALSA

GET RECIPE
Multigrain beet and bean burger.

YUMMLY

MULTIGRAIN BEET AND BEAN BURGER

GET RECIPE
Roasted beet hummus.

YUMMLY

ZESTY ROASTED BEET HUMMUS

GET RECIPE

COLOR RETROSPECTIVE

PAST COLORS OF THE YEAR

color of the year 2021

honey

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color of the year 2020

kyoto glow

EXPLORE

color of the year 2018

bird of paradise

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