2023 Color of the Year

Hi There, Hibiscus

Radiate energy, joy & a love for life

An Artisan® Series Stand Mixer and Blender in Hibiscus.

Hibiscus

2023 Color of the Year

A Vivid, Lush Fuchsia With a Matte Finish

Inspired by the captivating beauty of Hibiscus flowers in a verdant garden, this eye-catching fuchsia is bound to stand out on your countertop—just as it does in nature.

Hibiscus has a bright, captivating energy, reminding us to embrace new things. Hibiscus has a bright, captivating energy, reminding us to embrace new things.
Hibiscus has a bright, captivating energy, reminding us to embrace new things. Hibiscus has a bright, captivating energy, reminding us to embrace new things.

Vivid

Hibiscus celebrates extravagance and free-spirited adventure in the kitchen. The bold color pops against neutral palettes and sleek stainless.

A K400 Variable Speed Blender in Hibiscus.
Hibiscus
2023 Color of the Year K400 Blender

Model KSB4026HI
A person pouring a hibiscus blended drink into stylish, modern glasses with floral garnishes.

Captivating

Known for captivating butterflies and hummingbirds alike, Hibiscus attracts new friends to your kitchen—so you can come together to embrace new shared passions, styles and recipes.

A person pouring hibiscus syrup into a glass filled with shaved ice, a pink beverage and floral garnishes. A person pouring hibiscus syrup into a glass filled with shaved ice, a pink beverage and floral garnishes.

Lush

The luscious, irresistible energy of Hibiscus attracts powerful inspiration and fosters unexpected connections between color, pattern and textures.

A group of models posing in a kitchen wearing designs from Marta Del Rio's New York Fashion Week Collection. A group of models posing in a kitchen wearing designs from Marta Del Rio's New York Fashion Week Collection.

Blooming at New York Fashion Week

The Hibiscus Collection

Kitchen meets couture. KitchenAid and Marta Del Rio bring high fashion and the kitchen together in an explosion of color: a brand new collection of looks inspired by the KitchenAid Color of the Year.

Explore the Collection
A group of models posing in a kitchen wearing designs from Marta Del Rio's New York Fashion Week Collection.

Color Inspiration

Create a Space That Turns Heads

We collaborated with Brittni Pertijs, Lead Color, Material & Finish Designer for KitchenAid, to explore how Hibiscus can play with a variety of color palettes to help express the way you want to feel when you're creating in the kitchen.

A person tossing hibiscus-coated chicken wings in a bowl with a K400 blender on the countertop.
Hibiscus-coated chicken wings on a serving board, with different fruit, vegetable and herb garnishes.
Different linens in shades of pink and gray.
Hibiscus flavored empanadas served on a tray with different dishes on the countertop.
A place setting on a table with pink floral accents.
An Artisan® Series Stand Mixer and K400 Variable Speed Blender in Hibiscus on a countertop with different plants in the background.
A living room with a lit fire in the fireplace and fuchsia accents across the couches, rugs and pillows.
Dishware and bowls on a shelf in white, light blue and hibiscus.
A Burr Coffee Grinder in Milkshake.
Milkshake
Burr Coffee Grinder

Model KCG8433MH
A KitchenAid® Burr Coffee Grinder in milkshake on a countertop, with espresso cups, fruit and pastries around the appliance.
An Artisan® Series Stand Mixer in Hibiscus.
Hibiscus
2023 Color of the year Artisan® Series Stand Mixer

Model KSM195PSHI
An Artisan® Stand Mixer in Hibiscus mixing flour and butter together with hibiscus tea prepared next to the mixer.
A bright kitchen with hibiscus accents.

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A K400 Variable Speed Blender in Hibiscus.
Hibiscus
2023 Color of the Year K400 Blender

Model KSB4026HI
A K400 Speed Blender in Hibiscus blending chiles and hibiscus flowers.
A pitcher filled with hibiscus leaves to make tea being stirred by a maker.
An assortment of cocktail filled with a pink beverage.
A silver plate of sage on top of a fuchsia tablecloth.
An Artisan® Series Stand Mixer making hibiscus and floral-infused ice cubes.
A K400 Variable Speed Blender in Hibiscus.
Hibiscus
2023 Color of the Year K400 Blender

Model KSB4026HI
A K400 Speed Blender in Hibiscus blending hibiscus with other fruits.
Hibiscus-infused beverages on a countertop, garnished with fried herbs and fruits.
A Variable Speed Corded Hand Blender in Ice.
Ice
Variable Speed Corded Hand Blender

Model KHBV53IC
Avocados and jalapenos on a cutting board, with a KitchenAid® hand blender mixing guacamole.
A bright pink dining room, with fuchsia napkins set among floral centerpieces.
An Artisan® Series Stand Mixer in Hibiscus making shaved ice beverages with the Shave Ice Attachment.
A bright fuchsia sitting room, with bold pink furniture and white accents.

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Colorful bowls with bold designs in various shades.
A K400 Variable Speed Blender in Hibiscus.
Hibiscus
2023 Color of the Year K400 Blender

Model KSB4026HI
A K400 Variable Speed Blender in Hibiscus blending a pink liquid.
An Artisan® Series Stand Mixer in Hibiscus mixing dough, with a person pouring liquid into the mixer bowl.
A bold fuschia couch in a living room with bright pillows, surrounded by bold decor pieces.
A place setting on a bold table cloth with a fuchsia napkin in a vivid print.
A hibiscus raspberry galette.
A KitchenAid® Food Processor blending vegetables.
Hibiscus tea.
A table set with a fuchsia runner, colorful bowls and patterned dishware.
An Artisan® Series Stand Mixer and K400 Blender in Hibiscus.
An Artisan® Series Stand Mixer in Hibiscus.
Hibiscus
2023 Color of the year Artisan® Series Stand Mixer

Model KSM195PSHI
A person glazing a galette with hibiscus syrup with an Artisan® Stand Mixer in the background.

Share the Inspiration

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A professional headshot of Brittni Pertijs. A professional headshot of Brittni Pertijs.

''Hibiscus empowers the inner maker to explore.''

''Hibiscus empowers the inner maker to explore.''

– Brittni Pertijs

Different color swatches of pink.

A Study in Pink

How Hibiscus Became the 2023 Color of the Year

Inspired by the trajectory of pink the last few years, starting with Millennial pink, the Global Consumer Design team chose a brighter, bolder fuchsia. Hibiscus reflects the energy-boosting hues seen in today’s art, design and pop culture.

Products

A Lush Fuchsia That’s Bound to Turn Heads

An Artisan® Series Stand Mixer and K400 Blender in Hibiscus.
An Artisan® Series Stand Mixer and K400 Blender in Hibiscus.

Color of the Year 2023

Hibiscus

Shop Now

Color Retrospective

Previous Colors of the Year

Color of the Year 2022

Beetroot

Shop Explore

Color of the Year 2021

Honey

Shop Explore

Color of the Year 2020

Kyoto Glow

Explore

Color of the Year 2018

Bird of Paradise

Explore

Make Everyday More Vibrant

Inspiration From the Designers Who Brought You Hibiscus

A 5 Quart Tropical Floral Patterned Ceramic Bowl.

Featured Product

5 Quart Tropical Floral Patterned Ceramic Bowl

A Fresh Prep Slicer/Shredder Attachment.

Featured Product

Fresh Prep Slicer/Shredder Attachment

A Variable Speed Corded Hand Blender.

Featured Product

Variable Speed Corded Hand Blender

A KitchenAid® 36'' Smart Commercial-Style Gas Range with 6 Burners.

Featured Product

KitchenAid® 36'' Smart Commercial-Style Gas Range with 6 Burners

The Shave Ice Attachment.

Featured Product

Shave Ice Attachment

A 3.5 Cup Food Chopper.

Featured Product

3.5 Cup Food Chopper

A French Door Refrigerator w/ Exterior Ice and Water In PrintShield™ Finish.

Featured Product

French Door Refrigerator w/ Exterior Ice and Water in PrintShield™ Finish

Bold New Recipes

Let Your Creativity Bloom With Hibiscus

blackberry_ice_cream
Chicken wings on a cutting board with a hibiscus glaze.

Yummly

Hibiscus Glazed Wings

A prepared hibiscus raspberry galette.
A prepared hibiscus raspberry galette.

Yummly

Hibiscus Raspberry Galette

Two glasses filled with hibiscus sangria mocktail.
Two glasses filled with hibiscus sangria mocktail.

Yummly

Hibiscus Sangria Mocktail

Hibiscus empanadas on a plate.
Hibiscus empanadas on a plate.

Yummly

Hibiscus Empanadas

Discover the Possibilities

Bold Ideas Stem From Beautiful Flowers

A person rolling dough on a cutting board with a Hibiscus Artisan® Series Stand Mixer on the counter.

KitchenAid Stories

Color: The Heart & Soul of KitchenAid

The KitchenAid® Color of the Year celebrates the power of color to create mood, an emotion – it helps tell stories about who we are and what we dream about.
A person pouring a blended hibiscus drink from the K400 Hibiscus Blender into stylish cups with orange peel garnishes.

Pinch of Help

8 Ways to Infuse Hibiscus Into Your Life

Explore exciting, invigorating and captivating ways to infuse hibiscus into your dishes, beverages, design and more.
A group of models posing in a kitchen wearing designs from Marta Del Rio's New York Fashion Week Collection.

KitchenAid Stories

KitchenAid Brand Celebrates Color & Design

KitchenAid brand has transformed the Color of the Year reveal into a fusion of inspired fashion, color & products that draws people in—and ever closer together.

Shop by Color

Hibiscus Stands Out – Complement It With Color